Resume

Experience

Rox Volleyball

2016 - Present

Marketing Director

• Direct brand management, PR, product launches, advertising, sales collateral and tradeshow marketing
• Develop annual marketing and communication plan targeting B2B and B2C markets
• Develop product and program campaigns that adhere to brand standards and increase visibility
• Manage SEM, PPC, SEO and analytic resources to increase conversions and web presence
• Create targeted email campaigns to reach customers based on website behaviors
• Initiate new sponsorships and foster existing sponsorships with events, professional athletes, and teams
• Plan and direct photo and video shoots, and oversee the post editing process
• Negotiate and purchase ad space in publications, at events and on websites
• Analyze trends in data to make informed decisions on future plans and edit existing plans
• Implement processes and measurable goals to increase team’s productivity and streamline activities
• Achieve financial objectives by preparing annual budget, analyzing expenditures and adjusting where needed
• Lead campaigns, appearances, and interviews involving professional athletes and brand ambassadors
• Write content for press releases, blogs, websites, advertisements and marketing collateral

Wounded Warrior Project

2015-2016

Community Events

• Crafted content, timelines and budgets for team’s email, social, and direct mail campaigns
• Drafted concepts for all advertising and marketing assets for annual VIPS Day event
• Educated hosts on the branding assets available to them, and the proper way to use WWP likeness

Rox Volleyball

2016 - Present

Creative Director

• Strengthened market presence through integrated advertising campaigns
• Developed annual marketing and communication plan targeting B2B and B2C markets
• Led the creative and design process for annual advertising campaigns
• Designed graphics for marketing collateral
• Managed SEM, PPC, SEO and analytic resources to increase conversions and web presence
• Trained and managed a team of graphic designers, integrated marketing professionals, and product development specialists
• Increased garment profit margin by building an internal production facility for embellishing and sublimation

Education

University of North Florida

2016-2018

B.S., Communication with a focus in Advertising

Skill

I am an achiever! Results are what it is all about, which is why you will never find me stagnant. I find comfort in moving, achieving, and being productive. Tight deadlines make me thrive. The bigger the challenge, the more I want to tackle it. Here are some skills I carry in my daily toolkit.
95%
CREATIVE DIRECTION
80%
CONTENT GENERATION
90%
INTEGRATED MARKETING
85%
WEB DEVELOPMENT

Programs

MAILCHIMP
WORDPRESS
BIGCOMMERCE
ADOBE CREATIVE SUITE
GOOGLE ANALYTICS

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